Close Friends: Branding and Web Presence
April 30, 2008 | 5:27 pmOne element of a successful blog is branding. Either branding of the blog itself, or of the author. The marketing circle in Montreal is a small one, so you’d have to be living under a rock to not have heard of Mitch Joel, a branding guru and president of TwistImage. Mitch Joel also has the perfect example of personal branding and web presence, since this is what he advocates. For example, his avatar/picture is always the same one, regardless of which site, chat, social network, blog or application you find him on.
So one of the ways i am planning on making this blog more successful is to ensure a presence for CosmoChick. One of the ways i do that, for example, is, every site i sign up for, I use the same user name and update my profile with the same information and links to this blog. On the right column of this blog, you’ll notice i started a “web presence” widget, where, as much as possible, i will try to add the different places where i hold the CosmoChick identity. I look forward to hearing from you on suggestions of where else i should sign up.
Today, my goal is to look into online playlist sites, and see if my online identity can be extended to the music I’m currently listening to. There’s YouTube, of course, but i’m about to go explore Deezer and Seeqpod too. If I’m successful, I’ll be able to find a widget of some sort that will allow me to share my tunes with you (legally, of course!).
That’s it, i’m done, this could possibly be one of my shortest blog posts EVAH! ![]()






