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Close Friends: Branding and Web Presence

April 30, 2008 | 5:27 pm

One element of a successful blog is branding. Either branding of the blog itself, or of the author. The marketing circle in Montreal is a small one, so you’d have to be living under a rock to not have heard of Mitch Joel, a branding guru and president of TwistImage. Mitch Joel also has the perfect example of personal branding and web presence, since this is what he advocates. For example, his avatar/picture is always the same one, regardless of which site, chat, social network, blog or application you find him on.

So one of the ways i am planning on making this blog more successful is to ensure a presence for CosmoChick. One of the ways i do that, for example, is, every site i sign up for, I use the same user name and update my profile with the same information and links to this blog. On the right column of this blog, you’ll notice i started a “web presence” widget, where, as much as possible, i will try to add the different places where i hold the CosmoChick identity. I look forward to hearing from you on suggestions of where else i should sign up.

Today, my goal is to look into online playlist sites, and see if my online identity can be extended to the music I’m currently listening to. There’s YouTube, of course, but i’m about to go explore Deezer and Seeqpod too. If I’m successful, I’ll be able to find a widget of some sort that will allow me to share my tunes with you (legally, of course!).

That’s it, i’m done, this could possibly be one of my shortest blog posts EVAH! :)

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blog, blogging, branding, branding guru, deezer, iTunes, marketing, marketing guru, mitch joel, music, online playlist, online presence, personal branding, seeqpod, web presence, widgets, youtube
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3 Responses to “Close Friends: Branding and Web Presence”

  1. CosmoChick says:
    April 30, 2008 at 7:11 pm

    ok, well, there’s a deezer playlist on the right, for now.

    PROS: it’s customizable (colors)

    CONS: everytime you move to the next page, it starts the playlist again… oh, and i know how much it irritates me when i go to someone’s site and music’s playing… i’d rather have the option to turn it on if i want… not sure i would put my readers through this, i respect them a tad more :)

    CONCLUSION: It’s cute…. but it won’t probably make it past the weekend. Does this widget annoy you? Do you love it? I want to hear your comments. (oh, and if the widget’s gone by the time you read this, sorry!)

    CC

    Reply
  2. CosmoChick says:
    April 30, 2008 at 7:20 pm

    Comment 2: turns out, it doesn’t have to start playing automatically, soooo much better. might stay on past the weekend now :) still, want to hear your thoughts.

    Reply
  3. Mitch Joel - Twist Image says:
    May 5, 2008 at 2:05 pm

    no reason not to meet-up in person. if you come to YULBlog or YULBiz, drop me a line, or let’s grab a coffee :) Thanks for the link love :)

    Reply

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